Why blogs are an essential part of a business website
No matter what you sell, a blog is a great idea for your small business website – as long as you can commit to writing quality blog posts, post fresh content fairly frequently, and even update older posts as needed. Before you tell me, “but Michael, I don’t have time for that,” hear me out.
There are two main reasons that you need a blog on your website. First off, search engines love blogs. Not only do blogs contain key words relevant to your business, but they show search engines that you frequently add content to your website – which is great.
Second, blogs bring potential customers to your website, and demonstrate to those customers that you’re an expert in your field and someone they can turn to for unbiased advice.
Put together, those two things are a great combination. People ask their favorite search engine for an answer to a question, your blog post pops up, they like what you have to say and share it on social media, then your friend sees it and goes hey, I need a *whatever you sell* and boom, you’ve got a potential customer.
The biggest hurdle is committing to keeping it updated and frequently posting top-notch blog posts. You’re busy, and between planning, writing, editing, and maybe even updating it down the road, you can’t imagine fitting a business blog into your life. After all, the last thing you want to do is publish something on your website that is filled with typos or just not that great because you’re in a hurry.
That’s where it helps to have a great web developer that has your back. Whether it’s me or someone else is irrelevant – as long as your site is easy to use and your web developer is taking care of the maintenance giving you more time to run your business (and write those blog posts in those rare moments of downtime) you’re doing well.